What exactly is the SNOO?

The SNOO is a smart bassinet developed by Dr. Harvey Karp — who is best known for teaching millions of parents how to soothe newborns with his best-selling book, The Happiest Baby on the Block. It looks just like an ordinary bassinet but is equipped with a microphone to detect crying, speakers to play white noise and a motor that rocks your baby to create a soothing womb-like environment.